Update: As of 2015, I now work at Inbound Found… if need be, you can reach out to me on twitter here, or on our new website here. Alternatively, to learn about our SEO related services, you can see this page.
Search Engine Optimization (SEO) is the intentional process of improving your web presence for search engine visibility and the resulting traffic it brings. It requires technical and analytical work to review and improve a website across a host of quality indicators on and related to your site. At the root level, search engines consider measures of authority, trustworthiness, relevance, usefulness, and user engagement of a website in the context of the competitive landscape and markets you serve (both online and offline).
Typically, local businesses either cannot afford to spent the time and energy necessary for a profitable web presence or they’ve slowly but surely been edged out on Google and Bing over time, often resulting in a loss of traffic, leads, and income. In both cases, that’s where we come in.
Using data insights, we look at your strengths, weakness, opportunities and threats in the context of your competitors online, big or small. We create and execute a plan to improve the most important factors search engines consider when ranking your site in results pages, the most important factors users consider when purchasing, and the most important factors potential web publishers consider in sharing, curating, and publishing your content. We work in the areas where these factors overlap.
With a hyper-locally targeted internet marketing strategy leveraging your networks, your site can provide more relevant and up-to-date content better than larger national sites. We’ll work together with you to earn visibility and make sure large search engines know it, so prospects already looking for your product or service can find it seamlessly when searching across different devices.